The Keep, Belfast
A New Retail and Leisure Destination
Once the long-vacant former BHS site – empty for six years before Alteri’s intervention – the building has now been completely transformed into The Keep, a major new retail and leisure destination in the heart of Belfast.
Over a 12-month period, the property underwent extensive redevelopment, including significant structural alterations, new façades, and full roof replacements. The result is a modern, 70,000 sq ft scheme arranged across three floors, designed to bring new energy and footfall to the city centre.
Transformation Of Castle Arcade
The Keep is home to a standout line-up of international brands, including H&M, Deichmann, King Pins, and notably Apple—its only store anywhere in Ireland. The scheme also marks Deichmann’s and King Pins’ first outlets in Ireland, further cementing the development as a major retail milestone for Belfast.
As part of the project, the former Castle Arcade has also been re-purposed, integrating it into the wider scheme to create a cohesive and vibrant visitor experience.
